Graphics in English at the Faculty of Art of the University of Humanities and Economics in Lodz (AHE). Think creatively, develop solutions, respond to change, be innovative, entertain and inspire!
Graphic Design bachelor’s degree programs in English offer a broad experience of graphics design with the opportunity to specialise in one of two pathways:
- Multimedia and Visual Communication,
- 3D Graphics and Game Art.
We aim to encourage an open-minded, flexible and exploratory approach to design within a supportive learning environment. You will be introduced to key areas of communication design, building your design confidence through individual and team projects. Through a range of workshops, and lectures, you will achieve skills in areas such as multimedia design, typography, branding, printmaking, motion design. Our educators are nationally recognized artists.
The program covers issues in the field of graphic design and multimedia.
Subjects such as:
• publishing graphics,
• designing of visual identification systems,
• typography,
• graphics and 3D animation,
• film editing and special effects,
• interactive graphics and multimedia
provide full knowledge of the skills needed in the profession of graphic designer.
The development of the Internet and multimedia devices increases the demand for specialists involved in creating websites, applications, interfaces and online advertisements, campaigns in social media, advertising spots or interactive computer games. In the course of specialist education the student gets acquainted with the workshop graphic designer through the implementation of specific projects. He learns the measurements, formats, visual grammar, means of expression, principles of composition, typography.
The studies prepare future graphic designers for creative and comprehensive design problems in the positions of independent designers, as well as for work in a creative team. The specialty covers a wide range of issues in the field of dynamic media: from electronic processing and preparation of audiovisual material for multimedia projects, through information architecture design, 2D and 3D graphics and animations, creating videos and commercials to studying web design or application for mobile devices. Specialist graduates are perfect for the modern advertising market.
The University of Humanities and Economics in Lodz prepared a unique offer for future 3D artists. Unlike many other universities, AHE offers an artistic approach to designing virtual space and computer game elements.
In the course of 3D Graphics and Game Art studies, subjects of 3D modelling and animation, video and audio editing, digital painting, work in Autodesk 3Dmax and Adobe Creative Cloud are approached. These unique courses in the new specialization are precisely tailored to meet the needs of an emerging market:
Game art – design block: designing the game as a whole, post-production and special effects;
Environment and character design – 3D modelling, scenography, characters, level design;
Graphic design in games – interface
Adepts of the 3D Graphics and Game Art speciality at the University of Humanities and Economics in Lodz, learn how to create an artistic graphic design, environment scenography, characters (based on digital painting, concept art), design and make designed elements with 3D programs, and using appropriate modelling techniques. Graduates will find a job in graphic teams, advertising agencies, architecture companies and – of course – in the computer gaming industry.
According to the expected direction of development of the gaming industry that the artistic approach to virtual spaces and high-quality graphic design will be a very important factor in their popularity and financial success.
The offer of the University of Humanities and Economics in Lodz is a response to the needs of students interested in the computer games design, but instead of rigid programming approach, AHE emphasizes creativity and artistry which is unique in Europe.
